Fashion revolution, the exhibition of SHOWstudio’s groundbreaking projects, took place at Somerset House in late 2009. Having seen Praline’s previous identity and exhibition work, SHOWStudio approached Praline to design the identity of the show, the exhibition graphics and signage.
Praline replicated the scaffolding structure of the exhibition in the logo, centred around a horizontal line. The neon’s pink and white, and its use at the largest possible size on all materials make it exciting, urgent. On site, a two-metre high logo is flanked by Naomi Campbell firing machine guns. Inside, the section dividers act as manifestos rather than information boards. Flashes of pink punctuate the dark space created by Ab Rogers Design, guiding the visitor every step of the way.
The exhibition brochure was, like a cheap political pamphlet, printed on a web-press. Reflecting the feeling of immediacy created by the show and SHOWstudio’s belief that the outcome of their explorations are not necessarily as important as the process.
Praline also designed all marketing material – from large posters for the tube to animated web-banners – providing this hugely varied and exciting exhibition with a strong and cohesive brand.
Curated by: Claire Catterall, Penny Martin and Alistair O’Neill
Identity, exhibition graphics, catalogue and all marketing material: Praline
Exhibition design: Ab Rogers Design
Project management: Richard Greenwood Partnership
Graphic production: Ltd Limited
Catalogue printing: Blackmore Ltd
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