Scape is a new student accommodation concept. The audience of this dynamic and colourful brand is far reaching: students and their parents, of course, but also educational partners and investors. We worked with our client over 4 years, helping them identify their positioning, name and visual language. The Scape identity has now been applied throughout the first 800 room building. As well as the brand, wayfinding and environmental graphics, we also designed the identity of The Kitchen: the bright, alive and buzzy cafe at the heart of the building.
The building was finished in time to receive guests during the London 2012 Olympics. The first students arrived in September 2012.
Client: Gravis Capital Partners
Architect: Jefferson Sheard Architects
Interior Design: Ab Rogers Design