Générique is a film production based in Paris, part of the Première Heure group. After 20 years of existence under the name Générique Productions, they asked us to reinvent their identity. We wanted to celebrate the company through focusing on the great word 'Générique', which has a playful, double meaning in French.
We removed 'Productions' and placed the new name within a 16/9 screen format. This simple device is accompanied by a set of icons representing their fields of expertise and the process involved in each project.