Designing 007
Barbican Center
06.07.12 to 05.09.12

 

Praline has created the identity and graphics of the exhibition Designing 007 – Fifty Years of Bond Style, which opened on 6 July 2012 at the Barbican Centre in London.

After exploring Eon's Bond archive Praline conceived a scheme combining classic elegance with a kind of masculine glamour – “a certain Bondness”. This scheme was applied to the exhibition logo, panels and captions, wayfinding, shop and martini bar graphics, as well as all printed material.

The 192 pages catalogue is a collection of rare and previously unseen materials revealing the design process behind the films. The 1960s British passport was the inspiration for the exhibition guide. It is adorned with a custom-redrawn version of the Bond coat of arms, as seen in On Her Majesty’s Secret Service (1969).

The exhibition opened to widespread acclaim. Neil McConnon, Head of International Enterprises at the Barbican Centre, said: “The work of Praline is of the highest standards; uncompromising quality of design, commitment and vision.”

The international tour begins in Toronto in October 2012, with Praline again designing the graphics.

Exhibition design: Ab Rogers Design
Curators: Barbican Centre, Lindy Hemming and Bronwyn Cosgrave
 

See the filme here