A new identity for FACT Liverpool
We designed FACT Liverpool's new identity, working closely with the client throughout the development of the new brand strategy, visual identity and tone of voice.
The rebrand preserves the well-known name FACT Liverpool, now coupled with a shift towards more image-led communications: a show, don’t tell attitude. This branding solution introduces a new logo that expands and adapts to make space for visual content, emphasising FACT’s role as a place where people, art and technology meet. The identity was built with flexibility in mind, and the logo can be easily fitted to use across media formats and animation.